Kamianets-Podilskiy Ivan Ohienko Naional University
Scientific supervisor: PhD, Mitrousova T.V.
The article deals with basic peculiarities of on-line communication, pointing to some creativity of language, free access to any information, different virtual communities and types of discourse.
Key words: internet-communication, internet community, virtual space, net language.
Much has changed in computing and the internet since its advent as much has changed in the world. The very known @ symbol was introduced in 1971, and web browsers dashed into use faster than had been the case with the internet itself, offering a new way to search the increasing mass of information on the web.
One of the internet after-effects is the appearance of virtual community, members of which have the feeling of collective identity, based on special jargon, language norms, common interests and ideals. The dominant social-psychological essentials for the net societies are the principles of individualism, freedom of self-expression, longing for equal and free access to any information .
The investigation of communicative milieu, generated in the Internet due to combination of technical and social factors, is of current importance. The comprehension of different communication aspects in the Internet can be found in the works of N. Chudova, G. Batygin, I. Shevchenko, L. Kompantseva, V. Faturova, S. Chemerkin and others), the considerable authority have the works of O. Voyskunskiy – “The metaphors of Internet”  and “The role of motivation of the ‘flow’ in the development of hacker’s competence” .
Within the Net various discursive formats can be found, which differ in communicative purposes of users, number of participants, etc. According to D. Crystall, five “Internet-using situations” can be identified — the World Wide Web, e-mail, two types of chatgroup (the synchronous type and the asynchronous type), and the domain of virtual worlds [5, с. 10]; the division between various domains is indistinct as new varieties and hybrid species are increasingly coming into being (e.g., weblog, Facebook, social networks, etc.).
It is typical for this communication to be affective, with no literary norms; fixing and maintenance of contact causes permanent innovation as each individual aims at creativity. Here we can point to new lexeme usage, showing some direct, even intentional denial of official norms of orthography, with emphasis on informal character of virtual communication (that triggered off transformations in every separate language system, shattering its speech norms). Internet communication does not provide any simultaneous reaction signals between the participants in its interactive formats of communication: chats and IMS. The encounters communicate without traditional non-verbal means which have an important role in describing attitudes, emotions. Instead special indicators such as smileys and emoticons are used. An active approximation to colloquial speech tends to textual economy, therefore simplification of syntactic structures (short informal replies, specific syntactic structure).
The graphic and audiovisual factors also take on enormous importance in the web: the possibility of attaching sound or visual information to a textual array using all the design features of modern web technologies leads to rethinking of both the text concept in its linear version and methods of its analysis. Researchers of the net language emphasize that the computer text becomes extremely creolized, for the effectiveness of its perception from the screen .
Another significant feature of electronic communication is its hypertextuality, as it is non-linear, decentered, and open-ended. An access to Internet resources makes electronic texts available to all users, where virtual communication can absolutely disagree with their significance in “real” life, for example, the group of cyber addicts does hardly manifest itself at all as a result of their isolation and non-involvement in anything but virtual communication.
Thus, computer-mediated communication is polyphonic and combines a large number of different types of discourse and speech practices. Essential factors that affect communication on the network are its anonymity and remoteness. Social, demographic and reason variables that are associated with the Internet usage as well as its appeal are undergoing continuous changes.
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